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We were asked to amplify KitKat®’s above the line campaign to bring ‘Celebrate the Breakers’ to life for Tesco shoppers and gain feature space on Tesco.com and in store.

What we did:

During this three week campaign, we helped Nestlé KitKat® put smiles into the breaks of thousands of Tesco shoppers.

We know no two breaks are the same, so we created and developed an online game to ‘celebrate the breakers’.

As an added bonus, Tesco Clubcard points were awarded to everyone, just for playing! And to make sure we got KitKat® noticed, we even created a physical version of the game in 100 Tesco stores up and down the country.

Our game was played more than 39,000 times across desktops, laptops and mobile devices, with a range of fantastic prizes up for grabs, tailored specifically to appeal to each type of player.

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