Bosch Rexroth
Relaunching ‘Drive & Control’ magazine

Challenge:
Bosch Rexroth develop safe, efficient, intelligent and powerful solutions for factory automation, mobile applications, machinery applications and engineering. They required a new brand identity for a magazine known to its audience as Drive & Control. This required a relaunch of the magazine on its digital platform as well as the ongoing generation of relevant and timely content.

Solution:
Having previously been delivered in a simple newsletter format, the magazine underwent a complete revamp for both print and its new digital platform. This included the creation of a new identity, 7:51 and a dynamic new look that reflects Bosch Rexroth’s thought leadership positioning.
