The Museum of Military Medicine

We worked with the Museum of Military Medicine on a total rebrand for the organisation. We needed to ensure the rebrand did two things: it needed to draw on its history and heritage (the reasons people would visit the organisation) while also feeling contemporary and fresh to attract younger audiences.

At the core of the rebrand is our World War II Army medic. We referenced this era for our logo as no other period better typified the medical heroism of a front line army medic more. We tried other periods but ultimately, always came back to the WWII medic.

The illustration was carefully crafted from hundreds of source images from that specific era.

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