Mitsubishi Motors ASX
Mitsubishi were looking for a low-cost, shareable piece of content to position the ASX as the car of choice for people looking to escape the daily grind and into the countryside. To answer this brief, we delved into what people in the UK might need to escape from. The answer was hardly surprising – Brits were constantly looking to leave their money and work worries behind and get away from it all.
We created a mockumentary-style piece of content in which overworked human beings are held in a zoo-like sanctuary. The zoo is filled with accountants, chefs and supermarket cashiers, all of whom are at breaking point due to work stress. The tongue-in-cheek ad focuses on the rehabilitation of one accountant, ‘Colin’, who is finally ready to be released back to the wild, driving off with his family in an ASX.
The film has been very well received in the media, with publications like The Drum, Little Black Book and Ad Age featuring it in their top ads of the week.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.