We’ve worked with Mitsubishi Motors for 17 years, having previously launched the Outlander PHEV in the UK in 2014 and the follow up campaign in 2015. Our activity has helped Mitsubishi become the fastest growing car brand in the UK for three years running.
In a rapidly growing segment, the one thing that other plug-in hybrids aren’t able to say is that they are market leading; this idea formed the basis of our 2017 Mitsubishi Motors Outlander PHEV campaign.
We devised a sixty second advert which was shot on location in Cape Town. A team of us travelled to South Africa and joined a crew of 80 to produce the film which is set in an ethereal, fantasy world.
In a world of hybrids, some follow, others lead.
Glimpses of hybrid creatures can be seen watching the Outlander PHEV as it drives past, before bowing down in recognition of their new ‘leader’. The music in the advert is taken from ‘Geisterfahrer,’ a track from the album of the same name by John Matthias.
The TV campaign was supported by a broad media mix including digital, print and social media.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.