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The challenge...

The challenge was to bring Nescafé Original’s Morning Personalities to life through a distinctive campaign across all core grocery retailers.

The solution...

Asking ‘who are you in the morning?’, we invited shoppers to collect a variety of personas both in store and online. And by creating a range of differentiated touchpoints for each retailer, we delivered thought-provoking creative that brought a relatable personality to the shopper journey wherever it appeared.

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