In Summer 2018, the central business development team at Northumbria University had been provided a number of challenging targets to achieve a set number of higher and degree apprenticeship enrolments for October 2018.
Having little marketing support, Northumbria were searching for a partner who could implement a campaign at speed, which would provide insight and intelligence for further development, but also deliver sales opportunities that could be converted.
The Golley Slater Solution:
Using email automation alongside B2B telephony, Golley Slater implemented a direct engagement programme to a target business audience in North East England, across levy and non-levy paying businesses.
Leads were seamlessly handed over to the business development team once qualified against client brief and sales conversion insights helped the team get opportunities over the line, particularly when faced with objections regarding competitor solutions.
In just four months:
- 42 new levy payers introduced to the sales team
- £477,000 pipeline created for September enrolments
- 19:1 pipeline ROI
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