Golley Retail helped turn an existing P&G corporate initiative into a hugely successful shopper facing CSR campaign, exclusively for Asda and Walmart.
When the Clean Drinking Water programme was introduced in 2012, Golley Retail strategically partnered P&G and Asda, helping to build a hugely successful CSR initiative.
For the three-year campaign, we worked through-the-line, creating and implementing everything from in-store and online comms, retailer events, press and outdoor advertising.
We're proud to have been part of creating a campaign that was rolled-out around the world, helping to save hundreds of lives.
1 pack = 1 day’s clean water
Exclusive packs of P&G products bearing the ‘1 pack = 1 day’s clean water’ logo were sold in Asda stores all over the UK. For every participating pack purchased, the FMCG firm donated a day’s worth of clean water to communities in developing countries using its water purification sachets.
Throughout the Clean Drinking Water Campaign, we worked through-the-line, creating and implementing everything from in-store and online communications, retailer events, press and outdoor advertising.