Golley Retail were asked to look at new ways to bring P&G homecare brands together on Morrisons.com to inspire and engage shoppers to purchase.


What we did

We created an online event on Morrisons.com targeting customers who were starting to get their homes clean and ready for Christmas.

Maximising the space available online to provide a creative solution that allowed shoppers to browse by room and find P&G cleaning products specific to that particular environment.

Seasonal branding brought visual impact and a sense of festivity to a traditionally non-visual category.


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