A lead generation campaign to help identify and engage prospective leads

Challenge

Precision Proco needed our help identifying and engaging prospective leads for their print-on-demand and
e-commerce platform integration solution. The aim was to reach key decision makers and evidence why Precision Proco should be their chosen print partner.

Solution

Following a workshop with the client, we identified personas within two distinct segments to target. Our strategy included reaching out to identified prospects via email and guiding them through our well-planned HubSpot customer journey. Each piece of content they received showcased Precision Proco’s unique benefits and why they should be their chosen on-demand print partner. We crafted engaging, brand-focused assets, including introductory and nurture emails, a landing page, thank-you page, organic LinkedIn posts, retargeted LinkedIn posts, Google ads, and PPC ads. For those who needed an extra nudge, we sent them a high impact direct mail pack to highlight Precision Proco’s personalisation expertise.