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The challenge...

Diet Coke asked us to help them connect with and convert the next generation of Diet Coke shoppers by offering them ‘the new way to say it’.

The solution...

We developed an impactful shopper toolkit that included key visuals, tailored messaging and activations for each environment along the path to purchase. Our solution delivered a smooth launch of the limited-edition can and was activated across multiple channels to great effect.

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