To mark the Royal Garden Hotel’s “golden” anniversary, we developed a campaign around sharing and making memories: Golden Moments.
We kicked off the campaign with a media tour in a branded taxi, delivering Golden Moments gift cards to be redeemed at the hotel. We maintained the campaign’s momentum with a series of media events and as the official hotel of the World Cup winners in 1966, we partnered with the Bobby Moore Fund to the open of a pop-up bar and host star-studded brunch with ex-players Sir Geoff Hurst, Martin Peters, George Cohen and Gordon Banks.
Over the year we secured 105 pieces of national, regional and trade coverage reaching over 225 million people, smashing our KPIs and delivering an ROI of 13:1. Better still, we were asked to continue our work on the account into 2017.