The Royal Mint
The Royal Mint celebrates Star Wars™
Challenge
To raise awareness and increase coin sales of The Royal Mint’s new 50p coin celebrating the Star Wars™ franchise.
Solution
Using our in-house programmatic trading desk, we used three different ad formats including display, native and video campaigns – all with prospecting and retargeting strategies. Alongside the programmatic activity, we also ran a DAX radio campaign.
On the day of Pride Parade in London, we geotargeted around the parade route using Digital OOH by taking over 20 different London Underground Tube Stations. These were all within close proximity to the parade itself, making sure that it was seen by our audience.
Results
We ran three different ad formats on programmatic – display, native and video – all with prospecting and retargeting strategies. Overall, the campaign delivered a total of 4,233,543 impressions (706,665 / +20% more than originally forecasted) and 4,370 link clicks (1,556 / +55% more than originally forecasted) to the website across all channels.
This meant that our ads had amazing exposure and our target audience were guaranteed to see them!