Launching a proactive media relations campaign, we engaged with key national, regional and trade journalists and coordinated site visits to secure profiles for Shanly developments.
For the unveiling of Shanly’s flagship project in Maidenhead, we secured the attendance of Theresa May for an exclusive media launch event. Our high profile guest required meticulous planning to ensure the event ran seamlessly. We secured a BBC radio interview for a Shanly Homes’ spokesperson and secured 8 pieces of regional and national coverage for the development reaching an audience of over 2 million.
In 2016, we generated 178 pieces of national, regional and trade coverage, creating 21.6 million opportunities to see.