“Trapping” a Yeti in a giant block of ice and installing it in Covent Garden created a memorable image which captured the imagination of the UK’s national press and a competition to guess the combined weight of car and ice drove engagement.

We generated a 71% increase in traffic to the ŠKODA Yeti web page, making the Yeti the third most popular car that quarter and contributing to a record high for total registrations in any quarter of ŠKODA’s history.

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