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The challenge...

Due to declining sales and disengagement with the brand, Sprite was relaunching. We were tasked with taking the new ATL and developing it into a shopper toolkit. 

The solution...

We translated the brand message of 'Fresh Yourself' into a shopper proposition for the WEBU markets, including a shopper strategy around consumption occasions and environments.

We created the shopper key visuals and headlines and brought them to life across different channels via a mix of POS into a shopper toolkit for the On the Go, Food to Go and Workplace environments.

 

The results...

The toolkit was a success with us going on to adapt it for the CEE markets. 

 

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