< View all case studies

The challenge...

All P&G wanted for Christmas was to increase their display space in stores by getting shoppers excited about their Homecare Apple Spice range.

The solution...

We took inspiration from those who really live the magic of the season – so many lights their electricity bill doubles, a turkey that barely fits in the oven and presents that spill out from under the tree.

Our disruptive campaign took three scenes around the home and literally wrapped them in festive scents.
The result created huge standout in stores and won Christmas for P&G.

Get in touch

Fancy a chat? Whether you’re looking for a fully integrated agency or a specific specialism, we’d love to hear from you.