The 7-Day Digital Marketing Strategy Reset

The 7-day Digital Marketing Health Challenge

You’ve heard of digital detoxes, what about digital health challenges? Well, we’ve only gone and made one – a whole week of ways to improve your digital marketing. Seeing as our Business Boosters are designed to fuel your business with the good stuff, we’re all about finding methods to make your digital marketing strategy smarter, more efficient – and just better – so this seemed like a no-brainer.

This is no crash diet or short-term fix – because that’s not what we’re about at Golley Slater. This is about building healthy, sustainable habits that make digital a stronger part of your marketing toolkit.*

Because with an estimated 5.5 billion people using the internet globally, it’s pretty imperative to be savvy in your digital marketing strategy.

1. Set your health goals

Marvellously important this one, because it’s the starting point for everything. Much like any healthy eating or exercise regime, your goals are your destination and your actions will feed into their success. So when it comes to digital marketing, ask yourself – do you want to drum up awareness, increase sales by 20%, or convert a certain number of leads? Divide your one massive goal (might be world domination, or simply business growth) into sub-goals that feed into it.

2. Find your people (and how best to talk to them)

Yes, define your target audience, but also consider how this audience may vary depending on the channels you’re using. That way, you can adjust your content accordingly.

For example, social media users may respond better to video content that’s more light-hearted, while you reserve the more heavy-weight stuff for your emails or gated whitepapers.

Taking the time to nail this down now means you’ll be confident that your audience will engage with the content you use on your different digital channels. Handily, as a HubSpot partner we’re perfectly placed to help. We can set up, perfect and manage your marketing activity and examine how your audience moves along the pipeline. Which means no more energy wasted manually sifting through channels to see which content works best where. Instead, you can easily compare your marketing activities’ results all in one place!

3. Make some bloody good content

You’ve set out your goals and planned who you’re going to talk to, so definitely don’t fall at the next hurdle by serving them dross. Park the junk food and give them good quality content. You’ll communicate with your audience so much more effectively, build brand credibility and loyalty, attract new customers with insightful think pieces and create something that’s entertaining and enjoyable in the process.

If the prospect of crafting bloody good content seems a little daunting, then fear not, we have a Business Booster that’s just the ticket! Our Content Creator brings all your content dreams to life, with kick-ass copy and picture-perfect visuals, in formats that will inspire and delight your audience – and crucially, get them to act.

4. Choose a balanced diet of paid and organic media

To be properly effective, a digital marketing strategy needs to harness the power of both paid and organic media.

If paid advertising is part of your digital strategy, doing the groundwork – building comprehensive buyer personas, plotting your audience’s needs and crafting brilliant online content to entertain and convert them – will help you build results quicker.

Your consistent organic content is the tortoise to your paid media’s hare. Build a comprehensive, interesting and well-rounded catalogue of content to set yourself up for success that’s sustainable in the long run.

5. Create content that can be consumed on the go

With the vast majority of your audience walking around with a smart phone in their pocket, adapting your digital marketing assets for mobile consumption is sort of, well obvious. More than half of web traffic comes from mobile devices, and users spend several hours on their phones every day.

If you’ve gone to all that effort to make bloody good content, don’t ruin it by making something that looks 💩 on 📱. From cutting form lengths that will help people download content on the go, to considering text and imagery positioning that enables prime social media engagement, there are plenty of ways you can tailor those lovingly created digital assets for mobile. Even better, pick an agency that can do this well (I hear we’re very good at Golley Slater, so why not give us a call…).

6. Do your (keyword) research

Don’t wait for your target audience to come your way – go and get ‘em! Keyword research helps with SEO, so the people you want to reach can find your content easily through their search engines. Create a list of high-performing keywords related to your products or services (considering longer variations for even more of those opportunities), then make sure they appear in your content.

7. PIVOT

In the immortal words of Ross Geller off of Friends, if something isn’t working, then PIVOT.

Digital marketing gives you oodles of data, so use it to adapt your offering. You might find out that emails with cryptic subject lines are getting higher open rates than more straightforward ones, or that your audience connects way better with you on Instagram over LinkedIn.

These revelations may prompt you to rethink specific channel strategies, but they might also be a sign that your target audience prefers to consume your content differently. In which case, duck and weave my friend – adapt to what you see and give them more of what they love.

As a HubSpot partner, we’re really rather good at maximising your marketing activity. In fact, our campaign for Precision Proco boosted their sales pipeline so much (by a sweet £750k), that we were shortlisted at the Performance Marketing Awards 2024.

Read the full case study here

* NB. With that in mind, we know it may be a bit steep to achieve digital marketing transformation in just seven days, so maybe consider this as more of a ball-park figure.

¹ statista.com/statistics/273018/number-of-internet-users-worldwide/