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Effectiveness and Measurement in a Digital Age: Change is constant. 

“Good ads are for life, not just for Christmas.”

GAME ON: UNLEASHING THE POWER OF IN-GAME ADVERTISING

Effectiveness Insider #7 – Crafting a winning marketing brief

Effectiveness Insider #6 – How to brief a research agency to get the best results

4 minute read

Effectiveness Insider #5 – The uses and limitations of creative testing in marketing

3 minute read

Effectiveness Insider #4: The need to measure from the start

Curious to find out more?