The new year kicks off with another CES! A time when Las Vegas becomes a playground for the newest tech. The annual event is officially called CES the Consumer Electronics Show, but this year everyone’s calling it the “Consumer Everything Show”! Because it’s the future of, well, everything!
From cars that fly (seriously!) to fridges that can cook a perfect steak, CES 2025 was a whirlwind of innovation with over 3,500 exhibiting companies.
In the world of FMCG, it’s fascinating to me identifing the common trends that ultimately influence consumers, becoming the mainstream innovations we see everyday, so what did everyone get excited about?
The 2025 CES key trends
Honestly, it’s difficult to identify just a few key trends as the show reflects so many aspects of our lives with every sector represented from automotive, health tech, extended reality, and wearables. But if I were to summarise these are the collective areas of focus:
- Artificial intelligence
- Smart glasses
- Sustainability
- Health & wellbeing
- Robotics
As a creative with a passion for tech, here are a few things that got my brain buzzing.