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January 28th, 2025

Curiosity Sprints: the answer to your creative conundrums

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We understand the constant demand for creativity in agencies, with brands expecting fresh ideas on a weekly, and sometimes daily basis in order to keep up with competitors. This pressure to deliver ‘newness’ and create impactful campaigns can be overwhelming. 

How can we expect our teams to consistently generate innovative concepts without facing burnout or falling into repetitive ideation patterns?

Despite the rapid influx of briefs, expectations remain high. In fact, 70% of branding professionals report that creative briefs are becoming more complex, and 65% say they need to complete these briefs faster than ever before.

What about the ideals? When selecting an agency, 73% of clients prioritise relevant experience and expertise, and 69% place high on value the chemistry between themselves and the agency.

However, 33% of winning projects are chosen for their practicality, affordability, and deliverables, indicating that the final decisions often favour safer options over idealistic ones that will break the mould.

Does the budget align? Half of marketers allocate ‘medium budgets’ to most projects, suggesting a cautious approach to creating standout campaigns while still managing a constant flow of new briefs.

Enter Curiosity Sprints

That’s why we’ve launched our creative workshops, Curiosity Sprints, designed to tackle any creative challenge your business encounters in a collaborative, expert-led environment.

We have the right people with the right ideas and experience to act as an extension of your team, unlocking new concepts and approaches to your creative outputs.

Whether it’s planning campaigns, creating bespoke promotions, developing key visuals, analysing target audiences, aligning brand to CSR, or challenging business objectives, we can work with your team to find solutions that genuinely excite them and anyone who receives the brief.

We wanted a solution without time-consuming and costly implementations, so we’re offering time-effective, integrated sessions at a nominal fee, providing you with the ideas and tools to carry a project through to implementation. It’s up to you where you take your new brief or concept from there.

Whether you need light-touch assistance or a full creative overhaul, Curiosity Sprints are designed to suit your business’s needs, creating minimal disruption but maximum curiosity.