Coca-Cola Cinema Win Promotion

B2C Promotional campaign with Vue & Odeon cinemas


Our client at Coca-Cola Europacific Partners, came to us to create and manage this B2C promotional campaign from start to finish. This included planning, design and artwork, web development and prize fulfilment.


We planned the user journey and entry mechanic, considering how consumers would hear about the promotion, what they needed to do to enter, and how they win their prize. Then, we went on to design the POS (both for onsite and digital), animated videos and promotional microsites. 

Information documents were also designed and created for the cinemas to inform staff of the promotions and what they would need to do. 

The Odeon promotion involved a text-to-win mechanic and entrants were given the opportunity to win a luxury London trip, with runners up winning either free cinemas passes or free Coca-Cola drinks. 

The Vue promotion involved customers scanning a QR code which was on their Coca-Cola cup. This then took them to a website where they would fill out their details to enter the promotion. Entrants were given the opportunity to win free Coca-Cola drinks or Vue cinema vouchers.