Diet Coke On-Pack Shopper Activation

Re-engaging consumers with Diet Coke

Challenge

Diet Coke is the most consumed cola in GB, but The Coca-Cola Company wanted to get back into consumers’ minds and rekindle love for the brand. Reconnecting with and retaining their loyal, lapsed and new consumers.

Solution

To drive consumption frequency focusing on the ‘break’ occasion, The Coca-Cola Company teamed up with Readly, a digital magazine subscription platform, to offer shoppers a free two-month trial and the chance to win a year’s subscription.

We brought to life the campaign with key visual messaging and developed a full shopper toolkit to show the roll-out across both digital and print touchpoints in the Grocery and Convenience environments.