Fanta Halloween Activation
FMCG Shopper Marketing – Adapting global creative for a local market
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FMCG Shopper Marketing – Adapting global creative for a local market
The Coca-Cola Europacific team in Sweden wanted to own the Autumn period and Halloween season in-store with traditional material using the creative supplied by The Coca-Cola Company.
Working with the team, we took the existing creative and created impactful POS for Swedish shoppers, including bespoke front of store WOW displays.
Retailers really supported the activity instore allowing some fantastic dedicated space for the larger displays.
Dunja Lindqvist – Environment Marketing Manager
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