Enters the London Market

Challenge

Golley Slater was tasked to raise Fresh: Art Fair’s brand awareness as they enter a new London market targeting an affluent audience to drive ticket sales and quality footfall to the event held at Alexandra Palace during 31st January – 2nd February 2025.

Solution

We applied a multi-channel media strategy to reach our target audience through social, digital and outdoor advertising. The channels included Meta, Google, Programmatic and Outdoor formats.

Our campaigns were set up very intricately to align with our media strategy to target affluent ABC1 audience, people who have recently moved and those who are fans of art fairs and interior design.

Results

Our campaign delivered a total of 14.3m impressions, 11.9k conversions and 98.6k clicks to the landing page. Overall, there were a total of 34,069 page views and 10,883 tickets sold on Eventbrite, with a final net sale value +49% more than the set KPI from the initial brief.

Key KPIs were quality footfall and art sales. Both targets were met with desired art sales targets exceeded, which was an amazing result.

Testimonial

“ Launching a new fair is always challenging, even more so in as contested a market as London. But the team delivered on all fronts, to execute a campaign that simultaneously established our brand presence as well as delivered ticket sales. We are thrilled with the outcomes from this first London fair and look forward to building on this in future years.”