Coca-Cola Europacific Partners Trade Shows
Brand Promotion – Schweppes rebrand and launch of Coca-Cola Signature Mixers within the trade environment
Challenge
To showcase the Schweppes rebrand and launch Coca-Cola Signature Mixers within the trade environment.
Solution
Our brand promotion experts worked with Coca-Cola Europacific Partners and their production supplier (DNEL) to design different stands that promoted Schweppes and Coca-Cola Signature Mixers to potential on trade customers.
The first stand was for PUB20 at Olympia London – bringing together the whole pub community to discover new products from over 200 suppliers, keep up to date with all the latest food, drink and entertainment trends and learn from the best with over 30 insightful talks.
The second event was for the Publican Awards – a black tie event to award the best venues in the pub sector. We designed and produced the stand – this time it was a bar to work within a 5m x 5m space to promote Schweppes Signature and Coca-Cola Signature Mixers.
This stand had to showcase both brands so we created a unit which was clearly defined for each, but worked well together. We used elements from the new branding to create the designs for the internal and external walls of the stand, and to create an ‘instagram-able moment’ – bringing in the British phone box to create something where people would want to have their photo taken.
Staff manned the stand mixing drinks and talked about the products to get people to re-engage with the brand following the revamp – putting the fizz back into people’s lives!
