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Transport for Wales
This Christmas, Transport for Wales (TfW) is adding a festive new chapter to its Woven through Wales brand platform, with the launch of its first-ever Christmas TV advert.
Bringing the platforms distinctive creative world into the festive season, we return to the handcrafted, character-driven, storytelling approach, combining woven Welsh landscapes with puppetry and humour.
At its heart it’s the retelling of a simple and relatable Christmas story: a young couple travelling home after time with family. But it follows that familiar milestone many of us will recognise: meeting your partner’s parents for the first time and navigating all the nerves, awkwardness and over-thinking that comes with it. As the couple make their way home on a TfW train, we see flashbacks of quirky family moments, bringing humour and personality to a very relatable human moment.
The wider Woven through Wales platform stems from the idea that TfW is an integral part of Welsh life. Woven into everyday moments, connecting people with the places, routines and moments that matter. Christmas provides another rich opportunity to bring that to life, focusing on the stories and journeys that connect us during this time of year.
The step into the festive period gave an opportunity to take our handcrafted puppets into beautiful, snow-kissed woven hillsides, expanding on the world that feels unmistakably part of the wider campaign.
The launch of this Christmas ad not only marks an exciting first for TfW, but also demonstrates exactly what Woven through Wales was designed to do: provide a distinctive and flexible brand platform that can tell different stories throughout the year while remaining recognisably TfW.
Working with O+ Productions, we welcomed back director Daniel Warwick, who previously directed Best Dad and The Hen Express for the launch of Woven through Wales. Pineapple VFX once again helped bring the distinctive woven world to life, blending handcrafted puppetry, snowy textured landscapes and visual effects.
Produced in both English and Welsh, the Christmas advert will launch on 6 November across TV, BVOD and SVOD, before arriving in cinemas later in the month.
