Vicky P’s Beauty Must Haves

Challenge

To promote Vicky Pattison’s ‘Beauty Must Haves’ and drive shoppers into B&M and Home Bargains stores to purchase P&G Products.

The business challenge was to ensure that the key visuals and photography reflected Vicky’s bubbly personality while still maintaining true to P&G brand values.

Solution

Our involvement with this project began with the creation of a sketched visual featuring Vicky Pattison to illustrate how a beauty campaign with her could look. Once approved we were tasked with producing and directing a photoshoot to capture different seasonal for use across multiple campaigns throughout the year.

Post-shoot our retouch team completed the post production work on the images while the creative team developed a suite of seasonal visuals. All of the chosen retouched images and KVs were shared for approval with both the P&G team & Vicky Pattison’s team.

Following the approval of all the key stakeholders, we rolled out the chosen visuals across various in-store touchpoints for different calendar events.

Results

This is currently in store now.

Vicky P has created content herself, celebrating the aisle takeover in Newcastle ASDA on her Instagram stories.