Innovative Store Environments Boost BBG’s Retailer Sell-In

Challenge

Budweiser Brewing Group were seeking to showcase their retailer-led plans for their annual customer sell-in event in a new and innovative fashion.

The 7 retailer led environments were for Tesco, Asda, JS, Morrisons, Co-Op plus a Wholesale and Convenience led environment – each brand would need retailer exclusive overlays applied. As part of this, for a selection of the brands, Golley were requested to develop conceptual theatre displays to engage shoppers in store.

Solution

We developed theatre displays and touchpoints to feature throughout the store journey for each of the 8 brands. Each of the brand’s plans were tailored to feature the overlays for each separate retailer. We then applied the full touchpoint journey into the retailer-specific 3D environments.

The fly-through environments were supplied as both video (for insertion into customer facing sell-in presentations) and an interactive touchscreen which was setup within BBG’s head office for customers to use and revisit the designs following the sessions.

Results

We created an unmatched number of unique 3D environments in a short turnaround to aid the client’s sell-in.

These environments were tailored to each of the 8 brands, featuring retailer-specific overlays and touchpoints, significantly aiding BBG’s sell-in process to multiple retailers.

Testimonial

“We were delighted with the feedback we had from the retailers regarding the Theatre Displays where we were told “YES! We can do this!”. Its nice to have an agency provide us with realistic plans to present”.

Holly Tickner
Brand Activations Manager