Who among us can honestly say they haven’t been ‘influenced’?
The rise of influencer marketing over the past few years has been exponential. The growth of Instagram and TikTok has seen social influencers become an important tool for tapping into audiences that are often otherwise hard to reach – driving awareness, sales, and behaviour change.
But, in reality, PR was about influence long before the rise of social media influencers. While for many the word ‘influencer’ will conjure up images of people like Molly Mae Hague, Logan Paul and the Kardashians, anyone – or any organisation that your audience trusts – be it a subject-matter expert or a faith, healthcare, business, or community leader – can be used to influence behaviour.