Public Relations

Communications Strategy

Starting by examining your audience and how they interact with your current content and that of your competitors, we’ll determine what content, channels and activity will work best and put a plan together to make it happen. We’ll work with you to closely understand your aims and objectives, developing a tailored communications strategy to help you realise organisational goals over the short, medium and long term.

Press Office and Media Relations

If you have a story to tell, we can help you get it out there. We’re well-versed in managing press office and media relations activity for our clients and representing their organisations to the media. Whether it’s nurturing relationships with key journalists, responding to reactive press enquiries, briefing a spokesperson for broadcast media or crafting newsworthy press releases and pitching your story, we can help you secure wide-reaching coverage with genuine impact.

Influencer and Sponsorship Marketing

Influence can come from anywhere – the trick is identifying who wields the influence for your target audience. While for many the word ‘influencer’ will conjure up images of social media influencers anyone – or any organisation that your audience trusts – be it a subject-matter expert or a faith, healthcare, business or community leader – can be used to influence behaviour. We leverage the creativity and reach of a broad roster of influencers to deliver campaigns – from influencer introduction, contract negotiation, deployment, payments and maintaining ongoing relationships.

Content Marketing

Together with our in-house team of content creators, we can put together a content marketing plan that will help you provide the right message to the right people at the right time. With an understanding of what content will resonate best with your audiences, we marry SEO expertise with a keen eye for delivering action-driving content to produce pieces that ensure quality traffic and engagement across multiple channels.

Stakeholder Relations

Using stakeholders and partners to communicate clearly and effectively with particular groups can ensure you meet your objectives and safeguard reputations. We work with stakeholders at all levels – from grassroots to Government – utilising their trusted voices to share messaging with their existing audiences to build trust, reach, improve relationships and engage with key audience demographics.

Issues and Crisis Management

In a world where anyone can become a journalist or garner media interest through social media, it’s increasingly important to have crisis communication processes and strategies in place. In the event of a developing issue or crisis, our PR team can work with you to protect and defend your reputation by developing and implementing a robust and balanced response strategy – from risk identification to reputation management.

Copywriting

From social media posts, blogs and press releases to think pieces, whitepapers and brochures, our in-house team of copywriters are experts at crafting copy across all platforms for a wide range of audiences. We’ll work closely with you to understand your tone of voice, channels and audiences, using insight to ensure copy is engaging and effective.

Reporting and Evaluation

Measurement is at the heart of everything we do. We’ll set up success metrics from the beginning to ensure impact is recognised across the business and we employ processes to adapt campaigns in-flight to ensure impact is optimised. Post-campaign reviews facilitate client feedback and feed our culture of learning and improvement.