Strategic Planning & Buying
Our team of strategic media planners work alongside your internal marketing teams to develop the most effective and successful media strategy for your business.
The combination of years of experience and sophisticated planning tools enable us to define and analyse audience and cultural data and insights, which all come together to inform our proposed media strategy.
With a suite of industry-leading insight tools at our fingertips, such as Mintel, Telmars’s, SurveyTime, IPA Touchpoints Data and Experian, we can identify target demographics across the UK and pinpoint our target audiences and their media consumption habits. This helps us give you more bang for your buck, as we’re able to plan targeted media campaigns effectively – maximising those budgets and minimising campaign wastage.