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With 100’s of flavour variations available at cinema goers’ fingertips, Coca-Cola freestyle® gives consumers the freedom to mix endless combinations to find their perfect drink.

What we did:

The self-serve, touchscreen machine is a relative newcomer to the big screen, so we created a foyer-to-screen comms strategy, announcing its launch and encouraging people to try it. This included eye-catching dynamic content for animated touchpoints including a six-screen display above the freestyle® station itself.

From foyer to seat, we scripted and directed Odeon cinema goers’ experience of the new star of the screen, Coca-Cola freestyle®. 

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