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The challenge...

The challenge was to support the launch of the new Gillette Labs Heated Razor by driving sales at the Boots Westfield store.

The solution...

We designed a pop-up stand that allowed hundreds of shoppers to test the razor and feel the heated element for themselves. The premium-build stand had our brand ambassadors available to educate shoppers. While a special gift with purchase offer encouraged them to buy there and then from Boots.

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