We were briefed to generate national, regional and trade media coverage for the nation’s best loved retailer as well as a sustained stakeholder engagement programme.

The result was a 12 month launch campaign, marking key milestones during the build and ensuring that every point in the development of the project was a stand out media moment.

We secured 138 pieces of coverage, including 16 broadcast hits and 11 nationals. Nearly 50 of these pieces were across a three day period during launch week. The campaign reached 29,047,650 people.

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