The Secret’s Out

The Latest Lenor Dream Team & Italian Must Haves!

Challenge

To generate buzz around Lenor’s newest products, specifically for the under-35s, P&G tasked us to craft bespoke animated assets to build hype and set the stage for the Big Reveal.

Solution

Lenor worked tirelessly to infuse trending, modern scents into their brand — and we brought these exciting innovations to life through vibrant, bespoke animated reels.

Designed to captivate and connect, each short animation blends realism with emotional storytelling, particularly the Jasmine & White Cedar range, where we captured the essence of floral freshness to evoke a strong emotional response.

Their new Jasmine and White Cedar products make up the Dream Team set, bringing a sense of floral freshness whilst the Italian Collection introduced Portofino, Capri and Amalfi luxurious scents to the market.

Touchpoints included:

– IYKYK Jasmine & White Cedar reel

– It’s Here, Essence of Italy Reveal reel

Results

Jasmine & White Cedar reel racked up over 13.1K views On Instagram within the first three weeks

The Italian Collection reel 12.9K views