The BIG ONE

The BIG ONE is the biggest launch in the laundry category for P&G in years.

Challenge

P&G looked to Golley to take 2 new product launches and align the key visuals and create a cohesive toolkit that can be used across UK retailers throughout the product launch in 2025. This required us to deliver a range of POS for Discounters for the launch.

Solution

Golley Slater took the initial concepts provided by Procter & Gamble and developed a comprehensive suite of assets tailored for the UK market. These assets included POS materials and key visuals designed to effectively promote the Fairy and Ariel BIG ONE product.

Execution: Golley Slater collaborated closely with the Brooklands brand team to ensure a seamless rollout of both in-store and online POS across several retailers. The assets were successfully rolled out and have gone live in UK DISCOUNTERS including B&M and Savers.

Results

The campaign not only enhanced product visibility but also reinforced brand presence in the competitive UK market.

• Wide Reach: The campaign achieved significant visibility by being featured in prominent retail chains.

• Consistent Branding: The cohesive design of the POS materials ensured consistent branding and messaging across all platforms.

• Collaborative Success: The partnership between Golley Slater and the Harrogate team facilitated a smooth and effective implementation of the campaign.